Pushing industry expectations with video.
Video scripting / Story boarding / Filming / Post production
Intelligent Finishing Systems (IFS), a finishing equipment supplier to the graphics arts sector, came to us to produce a video for use by their sales team in client meetings and at events to support their proposition and sales discussions.
Working closely with IFS to understand them, their business and their product, it became clear they had a lot of very loyal and well-known customers within the graphic arts industry, providing important credibility in a competitive market.
As a result, three long-standing clients, including BCQ, became the focus for the video and included interviews with them on their premises, as well as filming in Germany and onsite at IFS’ offices.
The video was a big step away from what was customary within their industry and a push forward for them and their organisation.
“I wanted to thank you and all your team for your help in producing our corporate video.
From listening to our initial brief and requirements, through the finished article, and some changes along the way, your team have been superb.
As you know, you had to travel to Europe for some of the work and under trying circumstances with lots going on your team remained calm and patient.
I have already used the video and everyone who has seen it remarks on its quality, detail and message.
I would be most grateful if you could pass on my thanks to all of your team who did a fantastic job.”
Managing Director, IFS.