Creating and developing a brand story and visual identity.
Strategy / Creative / Branding / Video
Brooklands is the birthplace of British aviation, motorsport and the home of Concorde. They needed to update their brand to reflect the modern market place and attract a younger visitor.
Brooklands is full of stories of bravery, pioneering innovation, speed, exhilaration and loss. Through our work with Brooklands we sought to bring their stories to life and make them the focus of the brand.
Working with their team we developed messaging and a brand structure. Whilst keeping the essence we modernised their visual identity.
From this we produced signage and wayfinding, updated literature, video and advertising.
The evolution of the Brooklands Museum brand has transformed their perception allowing the museum to maintain the 'Spirit of Brooklands' whilst appealing to a broader and more diverse audience.