Social media workshop.

Creating a powerful social media strategy.

Camilla presenting at a conference

What it's about.

The world of social media and the expectations from your online communities are ever changing. Whether you’re looking to refresh how you currently approach social to speak to your audience, or if you’re starting from scratch, this three-hour masterclass is for you.

We’ll provide you with the know-how to create your strategy in more detail, discussing how to build an effective plan that communicates and supports the values and purpose of your business.


Course dates and times.




9:15 - 9:45: Registration. Enjoy coffee and fresh pastries upon arrival.

9:45: Kick off - Introduction
  • Who's in the room
  • Goals for the session
  • Intro into Facebook, Twitter, Instagram, LinkedIn and Pinterest
Setting the foundations
  • Your brand's purpose, mission & values
  • Your business objectives
  • Know your audience - creating personas
  • Be familiar with your competition
  • Audit - what's working, what's not
  • Your profiles - putting your best foot forward
11:15: Break - 15 Minutes

11:30: Creating a solid strategy
  • Brainstorming your content themes
  • Creating your content mix
  • Content calendar
  • Post frequency
  • Cross platform tools to save you time
  • Internal teams
Evaluate & evolve: how are you doing?
  • Track meaningful metrics (engagement, community, DMs)
  • Your opportunity to ask any burning questions
13:00: Finish

Course dates and times.

Course dates are to be confirmed. Please register your interest below and we'll update you as soon as they are known.


1 Osier Way,
Swan Business Park,
MK18 1TB


Camilla Smith Head of Marketing Strategy

Camilla Smith, 
Head of Marketing Strategy, BCQ.

Camilla Smith is Head of Marketing Strategy for BCQ. She works with our clients to successfully plan, analyse, recommend and implement multi-channel marketing strategies. She has worked for BCQ for 9 years and is a whizz at spotting new trends and technologies within the social media world.

Register your interest here.


“The session itself was very refreshing and certainly great to get an outside perspective of how to overcome some of the challenges faced, very well presented!”

Innovation Ox