Social media workshop.

Agenda.

9:15 - 9:45: Registration. Enjoy coffee and fresh pastries upon arrival.

9:45: Kick off - Introduction

• Who's in the room
• Goals for the session
• Intro into Facebook, Twitter, Instagram, LinkedIn and Pinterest

Setting the foundations

• Your brand's purpose, mission & values
• Your business objectives
• Know your audience - creating personas
• Be familiar with your competition
• Audit - what's working, what's not
• Your profiles - putting your best foot forward

11:15: Break - 15 Minutes

11:30: Creating a solid strategy

• Brainstorming your content themes
• Creating your content mix
• Content calendar
• Post frequency
• Cross platform tools to save you time
• Internal teams

Evaluate & evolve: how are you doing?

• Track meaningful metrics (engagement, community, DMs)

Q&A

• Your opportunity to ask any burning questions

13:00: Finish

Course dates and times.

Location.

1 Osier Way,
Swan Business Park,
Buckingham,
MK18 1TB

Host.