Improved ROI

BCQ is focussed on getting you the most from your marketing budget.

In the past, you could spend thousands on a direct marketing campaign to yield a response of 2 or 3 per cent. We can help you drill down to the customers that are most likely to buy, and tailor your campaign to them.

By profiling and segmenting your database, and target market, in this way, you'll know if customers want printed or digital communication, offer or information. And in giving them what they want, you become more relevant to their needs, whilst building a stronger relationship with them. The results can be startling, see our case studies.

To enable that flexibility of response, we've invested in the right technologies and people so we can tactically select the right media for your campaign.

In essence, we look at what you want to achieve, then use the best means to get that result, whether that be by use of a single channel, or fully integrated print or online marketing campaign.

Why not challenge us to achieve better ROI for you?

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Case Studies

Siemens Communications
Past experience told us that local authorities weren't usually susceptible to direct marketing approaches and yet direct mail was still judged as the most likely medium to deliver a positive result; a more radical approach was needed.