The Campaign for Real Mail

While marketers are capitalising on web-based communications, let's not forget that direct mail - when added to the channel mix - supports digital...

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10 ideas to drive your marketing

Internet advertising is set to outstrip radio advertising in 2008; a sure indicator of the increasing importance of online media in the marketing mix....

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Direct Mail: Let's Go Back To Basics

Digital communications have changed the way we market our businesses and products. Their measurability, interactivity and cost-effectiveness mean they...

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Time to get personal: One-to-One Direct Marketing Comes of Age

Over the past twenty years, direct marketing has morphed from a hit-and-miss component of your marketing, to what it is now: a scientific process that...

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