Measurement

It's vital that the effect of your marketing communications is measurable, and BCQ employs different means to let you judge the performance of any campaign.

Incentivising response to a B2B/C campaign enables us to test its effectiveness, while gathering data on your future customers. This in turn allows us to develop strategies for more personalised, tailored content for your direct marketing; personalised web pages and direct mail packed with information and offers that increase your relevance in the eyes of a prospective customer.

Our measurement tools result in savings in cost, manpower and time, while driving customer acquisition and loyalty.

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Case Studies

Siemens Communications
Past experience told us that local authorities weren't usually susceptible to direct marketing approaches and yet direct mail was still judged as the most likely medium to deliver a positive result; a more radical approach was needed.