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Social Networks - Here to...
Social networks have not only changed the way we share information and stay in touch, but are creati...
Life beyond Google?
For most of us, online search begins and ends with Google. The UK represents the organisation's ...
Down with the kids?
Are young people aliens? To marketers of a certain age, they may as well be. The past few years have...
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Technology Weatherproofs BCQ's First Year

Wednesday 13 February 2008
Technology Weatherproofs BCQ's First Year (read on…)

Wednesday 24 October 2007
BCQ Launches a Guide to Printing (read on…)

Saturday 6 October 2007
The Campaign for Real Mail (read on…)

Intelligent Communication
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Reduced Cost

At BCQ, bringing down cost doesn't just mean reducing price and shaving margins. It means cost‑effectiveness. Lateral thinking in the use of resources is the key.

Looking at how your customers receive information, together with your budget and your objectives, we'll weigh up the most intelligent combination of balanced communication channels to get the right response.

Why always rely on the tried and tested? Would a personalised email campaign work better than mass‑produced print? Why rely on an agency to expensively re‑produce standard ads for you, when you could amend and download your ads from a website? Why not use digital print solutions to produce targeted, one‑to‑one messages? Why produce large volumes of items just in case, when you could produce them on‑demand, just‑in‑time? Why not establish an online solution to help you procure items more quickly and efficiently?

And we can measure the effectiveness and response rates of all your communications to ensure you're spending in the right way.


Case Studies

The University of Salford
The University of Salford uses BCQ's eprospectus solution to attract postgraduate students to their courses.

DNW (Dix Noonan Webb)
Going…going…gone! Digital solutions and rapid print turnaround create increased selling opportunities for specialist auctioneers DNW…


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