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Life beyond Google?
Posted Monday 12th November 2007
For most of us, online search begins and ends with Google. The UK represents the organisation's second biggest market, providing 79% of our search...
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Down with the kids?
Posted Wednesday 24th October 2007
Are young people aliens? To marketers of a certain age, they may as well be. The past few years have seen a steep learning curve, with the likes of so...
Web 2.0 - Opportunity vs. Risk
Posted Saturday 6th October 2007
With all the buzz around Web 2.0, is a user-generated internet really the way forward in forming customer connections, or is it simply too fraught wit...
Opt-in plans mean end of the road for DM?
Under new regulations, people would...
Posted Friday 3rd August 2007
If the government's waste strategy comes to fruition, it potentially sounds the death knell for DM.Under new regulations, people would...
Social Networks - Here to Stay
Posted Monday 30th July 2007
Social networks have not only changed the way we share information and stay in touch, but are creating opportunities for users and investors in a myri...
Do Books Have A Future?
Posted Monday 30th July 2007
With the apparent digitisation of almost everything, does this mean the end for books? This short podcast discusses some of the issues surrounding this topic and why we belive it may not be the end quite yet.
USP and ESP R.I.P.
These days, you...
Posted Tuesday 17th July 2007
When it comes to selling or marketing, everyone needs an 'in'. A means of distinguishing yourself from competitors.These days, you...
The when, why, how of re-branding
Posted Friday 29th June 2007
This podcast gives a brief overview of what to think about when considering or carrying out a re-branding of your organisation.
Print high flyers not meeting environmental obligations?
Posted Wednesday 27th June 2007
Recent research into the environmental credentials of the print industry paints a bleak picture. Marketing UK's survey reveals only a quarter of t...
BCQ's Vision for the Future
Posted March 12 2007
The analogue world is giving way to a digital one. Businesses are finding new ways to talk to customers…
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